{"id":1000,"date":"2023-10-30T11:26:00","date_gmt":"2023-10-30T16:26:00","guid":{"rendered":"https:\/\/www.weblinxinc.com\/blog\/myth-2-looks-are-everything-in-web-design\/"},"modified":"2024-08-08T16:51:29","modified_gmt":"2024-08-08T21:51:29","slug":"myth-2-looks-are-everything-in-web-design","status":"publish","type":"post","link":"https:\/\/www.weblinxinc.com\/blog\/myth-2-looks-are-everything-in-web-design\/","title":{"rendered":"Myth #2: Looks Are Everything in Web Design"},"content":{"rendered":"<p class=\"user-content__text text\">\u00a0<\/p>\n<h2 class=\"user-content__title title title--h2\">What Can Your Website Actually Do?<\/h2>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">Stop and think about the basic, \u201cstandard\u201d website you might come across in a day. It probably has a home page that tells you a little bit about the business, maybe a few photos of the staff or products, and a touch of marketing hype. It could even include some basic contact details.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">Now, think about some of the things the same kind of website might be able to do with a little more sophistication. At a minimum, it can help support the company\u2019s bigger sales and marketing goals, or cut costs. For example, some of the sites we have worked on have programming that allows the business to:<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">Sell products or renew subscriptions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">Update inventory in real time based on sales<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">Convert currencies for overseas buyers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">Help with employee scheduling and training<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">Allow visitors to register for events<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">Advertise openings and collect job applications<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">Automate customer service tasks<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">Integrate with a branded mobile app<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">You have undoubtedly seen enough websites to know that this is nowhere near an exhaustive list. Not only are there plenty of things websites can do that aren\u2019t on this list, but there are probably possibilities that no one has even considered yet.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">The point, though, is that there is a huge gap between what you can do online and what most business owners or marketers settle for. In many cases, it\u2019s because they haven\u2019t been imaginative enough. In others, though, they might have shied away from thinking bigger because they assumed that integrating more helpful features would be expensive or time-consuming.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">That might have been the case at one point a decade ago, but it\u2019s certainly not accurate now. There is enough programming knowledge out there to get things done more quickly and efficiently than in the past. Also, the tools we have at our disposal have greatly improved. The upshot is that it doesn\u2019t take a huge amount of time and effort to add business-driven functionality to a website.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">To be clear we don\u2019t mean little gimmicks or add-ons. We are referring to apps that can help you sell more, make marketing more effective, and\/or take the hassle and expense out of customer service.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">The big question for business owners shouldn\u2019t be: \u201cWhat do you want your website to look like?\u201d Instead, they should be asking themselves: \u201cWhat do I want my website to do?\u201d In fact, that\u2019s a discussion that should take place before details like photos and color schemes are even considered.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<h3 class=\"user-content__title title title--h3\">Web Development Starts With Your First Meeting<\/h3>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">Getting a fully functional website that helps you improve your bottom line isn\u2019t going to happen by accident. You\u2019ll have to be intentional about the way you build your site \u2013 and in fact, your entire digital strategy \u2013 from the beginning.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">Of course, this is in contrast to the way business owners and creative firms tend to work. In most cases, an entrepreneur or executive turns to an agency when they realize they have a need. That\u2019s typically when they\u2019re launching a new company or realizing that the results they\u2019ve gotten so far haven\u2019t met expectations. The search often begins with a review of online portfolios.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">In other words, everything starts with an aesthetic-based approach to choosing a web design team. Because the focus is on visuals, ideas about functionality, content, and ongoing marketing tactics are pushed off as minor issues.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">As someone who wants to see your business succeed, thinking about results should be your top priority. When you meet with new design agencies, your first questions should revolve around how they can help you accomplish measurable goals. Only when you\u2019re confident they can help you build a website that automates crucial tasks and helps you attract new customers should you move on to design ideas.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">After all, isn\u2019t that what actually matters?<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">To be clear, web designers and creative agencies bear some responsibility here, as well. Some of our colleagues and competitors like to emphasize aesthetics and portfolios rather than results and case studies. In some cases, this might be because they don\u2019t have the in-house expertise needed to handle custom web development. In other instances they may just recognize that it\u2019s easier to sell designs than it is to have intensive conversations about future results. It\u2019s easy for everyone involved to assume these topics will be worked out later.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">Even though it might be more fun to look through web design samples than it is to think about custom apps and conversion rates, though, one is going to make a much bigger impact on the future of your company than the other. Launching a website that looks good should be the absolute minimum you expect from a creative partner. What you\u2019re really paying for isn\u2019t better visuals or color schemes; it\u2019s the chance to be more profitable with the right web strategy.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">Knowing all of this, you should be having these discussions at the very beginning of the design process. In fact, they should begin before you choose a web design team to work with in the first place. You don\u2019t have to hash out all the details right away, but you do have to understand that everyone involved has the same goals and perspectives.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<h3 class=\"user-content__title title title--h3\">Design and Development Are Very Different Skills<\/h3>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">One reason more business owners don\u2019t pay attention to web development is that it\u2019s easy to assume that it\u2019s essentially the same as design. After all, from the client\u2019s perspective you\u2019re paying for a website. You wouldn\u2019t worry about buying a brand-new car and the engine not being included, so why should you have to ask about all the different apps that will live on your new website?<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">The answer might surprise you if you don\u2019t work in our industry. It\u2019s because web design and web development are very different skills and disciplines.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">The design part of the equation involves figuring out things like color schemes and layouts. Designers don\u2019t just want a website to look good, but also to be easy to use and navigate. In other words, it\u2019s important that potential customers not get lost on a website or run into bottlenecks. This is the part of the process that\u2019s easiest to see and notice.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">Web programming (also referred to as web development) is somewhat different. It\u2019s more akin to coding than it is to drawing. Programmers aren\u2019t really worried about the way things look. Their focus is on developing or integrating tiny programs that perform functions behind the scenes. Not only do they have to choose or create the right tools for the job, but they also need to fit them next to the other apps that might be running already and test the whole thing. This is incredibly important because the more coding you add to a site, the greater chance there is to create instability or security issues. Testing is a big part of the process.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">Once the programmer is sure that all the pieces will work together in the right way, they can pay attention to the look and feel of a website. Or, they might turn things over to a designer who can do the same.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">What\u2019s important to understand about this division of work is that it involves different kinds of knowledge and experience. There are designers who also do programming, but you shouldn\u2019t assume that someone who can draw nice website will also be able to code one properly. Your creative team needs to have access to both skillsets if you\u2019re going to get a web presence with the right kind of functionality.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<h3 class=\"user-content__title title title--h3\">Functionality Creates ROI in Web Design<\/h3>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">In the same way that you need the right messaging to sell products or generate leads from your website, you also need programming to move beyond the very basics of web design and get into real profitability. It\u2019s simply not enough, in this day and age, to have a web presence that doesn\u2019t do anything except give out information. Customers expect more, and business owners who overlook this fact are putting themselves at a huge disadvantage.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">Fortunately, the costs associated with good web development have gone down drastically. You can probably get your new site to do whatever you need without breaking your budget or pushing back your timeline to launch (or relaunch) your website.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">To make the most of your web design project, though, you\u2019ll need to address web development with your creative team early in the process. You might even want to select a partner based on their vision and expertise. Certainly don\u2019t hire any provider who doesn\u2019t ask questions about web functionality.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<p class=\"user-content__text text\">It might seem like an extra step to an already complicated and expensive process, but it\u2019s one you\u2019ll be glad you took when your new website goes live.<\/p>\n<p class=\"user-content__text text\">\u00a0<\/p>\n<div class=\"clear\"><\/div>\n<p class=\"user-content__text text\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 What Can Your Website Actually Do? \u00a0 Stop and think about the basic, \u201cstandard\u201d website you might come across in a day. It probably has a home page that tells you a little bit about the business, maybe a few photos of the staff or products, and a touch of marketing hype. It could [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Myth #2: Looks Are Everything in Web Design | Weblinx, Inc.<\/title>\n<meta name=\"description\" content=\"Wait, didn\u2019t we already cover the myth that aesthetics are everything when it comes to getting a new website? 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