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To give you a sense of what we mean \u2013 and how it can make or break your digital marketing campaigns \u2013 here are four things that make a B2B website stand out:<\/p>\n
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There tends to be a lot of research in B2B selling situations. An interested customer might take days, weeks, or even months looking at your website before they ever call\u2026 or follow up on a salesperson\u2019s visit. Make it easy for them to find what they\u2019re looking for by having lots of information on your product and service pages.<\/p>\n
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You probably have two B2B decision-makers: the person who investigates your products and services, and the one who approves the purchase or writes the check. Make sure you have high-level information and summaries at the top of every page (for the ultimate decision-makers), while still giving details to the individuals doing the research.<\/p>\n
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Having downloadable brochures, case studies, and manuals is a great idea. That\u2019s partly so customers can look through solutions on their own, but also because it gives your sales and customer service staff and easy set of resources they can point to.<\/p>\n
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Somewhere in your website should be detailed contact information for your sales, customer service, and billing department. Additionally, you might want to include a mailing address and human resources links, since posting these will cut down on unnecessary phone calls.
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When you need the best B2B web design<\/b> team, call Weblinx at 630-551-0334 x1<\/b> for a free consultation and website audit.<\/p>\n
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To give you a sense of what we mean \u2013 and how it can make or break your digital marketing campaigns \u2013 here are four things that make a B2B website stand out: #1: Detailed Product or Service Pages There tends to be a lot of research in B2B selling situations. An interested customer might […]<\/p>\n","protected":false},"author":1,"featured_media":1008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n