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How can you tell whether your web designer knows you well enough to work on your behalf? Here are some simple questions you might ask yourself\u2026<\/p>\n
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Imagine for a moment that your web designer wanted to refer you to one of their contacts or colleagues. Would they be able to describe your business \u2013 and in particular, your unique selling advantages \u2013 to someone else in a way that would make them want to connect?<\/p>\n
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If you don\u2019t feel confident that they would be able to pull it off, that\u2019s a sign you haven\u2019t had enough conversations about the intricacies of your company.<\/p>\n
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Your web design team should be able to describe your most important customer personas in a few key sentences or traits. They should know where they work or live, why they are seeking your products or services, and what makes them choose you instead of a competitor.<\/p>\n
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To be fair, this is information that might not be available at the beginning of your relationship, particularly if you haven\u2019t done market research or outlined your personas yet. But as time goes on, you and your web designer should both be working to zero-in on these details.<\/p>\n
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You don\u2019t operate in a vacuum. There are other companies or individuals who would like to eat your lunch and put you out of business. Your web designer should be able to name those competitors and describe what they do differently.<\/p>\n
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If your creative partner couldn\u2019t follow through with a simple exercise, then how could they possibly explain to the world why your business is better than all the others? They don\u2019t have to concentrate on the competition, and neither do you, but they should have a basic understanding of what you\u2019re up against.<\/p>\n
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This is important information, but it\u2019s something clients don\u2019t always take the time to share. Good web design \u2013 and especially online marketing \u2013 aren\u2019t just about where you are today. They are also centered around where you are going in the future.<\/p>\n
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It\u2019s good to know that you want \u201cmore sales,\u201d but be sure your web designer knows what kind of clients you want to attract, or whether there are changes on the horizon for your company. That will help them to build a better web presence for you and give them the insights they need to help you plan for the future.<\/p>\n
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At Weblinx, clients partner with us for couple of reasons. First, we take the time to get to know their businesses inside and out. And second, we don\u2019t just build great websites, we put our focus on generating sustainable business growth.<\/p>\n
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