{"id":1075,"date":"2020-01-23T09:47:00","date_gmt":"2020-01-23T15:47:00","guid":{"rendered":"https:\/\/www.weblinxinc.com\/blog\/great-landing-web-page\/"},"modified":"2024-05-13T15:23:17","modified_gmt":"2024-05-13T20:23:17","slug":"great-landing-web-page","status":"publish","type":"post","link":"https:\/\/www.weblinxinc.com\/blog\/great-landing-web-page\/","title":{"rendered":"What Does A Great Landing Page Look Like?"},"content":{"rendered":"<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">In the online marketing world, landing pages are sometimes referred to as <i>response pages<\/i> (or even the more cringe-worthy <i>squeeze pages<\/i>). These names are less elegant but more precise. While a landing page might have to look good, introduce your brand, build your credibility, and spread information, its real goal is to persuade visitors to take the next step.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">That\u2019s not an easy task. It takes a mixture of design, copywriting, and marketing expertise to generate leads or revenue from pixels on a screen. That leads a lot of new clients to ask us: <strong class=\"user-content__strong\">\u201cwhat should a great landing page look like?\u201d<\/strong> Here are a few defining traits that separate the best from the rest\u2026<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h3 class=\"user-content__title title title--h3\">Simplicity in Design, Navigation, and Purpose<\/h3>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">It\u2019s worth repeating once more: the job of your landing page is to attract visitors and convince them to take action. Since that should be your one and only goal for the page, there isn\u2019t any need to clutter it with unnecessary text, navigation, or distractions.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">A good landing page won\u2019t contain any extraneous links, and often won\u2019t have any links at all beyond the call to action buttons that lead to a next conversion step. They will often feature one large image or graphic at the top of the page that pulls a buyer in based on what is known about their background, needs, and challenges. And, they\u2019ll include large text headlines that reinforce the idea that it\u2019s time to move forward.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">By taking away any page elements that distract from these goals, you\u2019ll make it easier for prospects to focus their attention and respond. So, keep things as simple as possible.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h3 class=\"user-content__title title title--h3\">Concise and Focused Messaging<\/h3>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">While some parts of your website (like a blog post) can be conversational and even meandering, you\u2019ll want to keep the messaging on your landing pages clear and concise.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">You can think of your landing page text as the online version of a sales presentation. The directness of that presentation will depend a great deal on your audience and their urgency, along with the size of the commitment you are asking for. In other words, a landing page that leads to a buying guide for in-home electronics might be \u201csofter\u201d than one generating appointments for a mortgage broker. Either way, though, the language should be geared directly towards the visitor, with problems and solutions rooted in emotional terms they can understand.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">To put this another way, you are writing a short letter to your perfect prospect. Keep it brief and hit on the themes that matter most to them in their search for a product or service to solve their problem.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h3 class=\"user-content__title title title--h3\">Verified Information and Social Proof<\/h3>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">As you\u2019re probably aware, humans make decisions based on emotional factors. However, they rationalize and double-check themselves using facts and figures. So, it\u2019s important that you have verified information and social proof embedded in your landing pages.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">Verified information could represent statistics, surveys, consumer reports, and other related materials. They can illustrate the scope of the problem, point to the cost-effectiveness of the solution, or give other insights that make the case for taking immediate action. Social proof usually takes the form of written testimonials, online video reviews, and third-party evaluations of your products.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">You don\u2019t want to include so many of these items that they bog your landing pages down, but there should be enough on your landing page to make a visitor feel comfortable taking the next step without having to worry that they\u2019ll regret it later.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h3 class=\"user-content__title title title--h3\">A Clear and Easy to Spot Call to Action<\/h3>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">The focal point of your landing page should be a clear and compelling call to action. It\u2019s the one step you want a buyer to take next, and also the thing that should lead them to immediate knowledge or relief for their problem.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">It isn\u2019t just that a call to action (or CTA) has to be present on the page; it also has to be easy to see and use. In functional terms, that usually means the CTA should come in the form of a large button with clear text like \u201cdownload here\u201d or \u201cbuy now.\u201d<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\"><img alt=\"landing page call to action\" class=\"aligncenter responsive lazyload\" decoding=\"async\" data-src=\"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/landing-page-cta-jpg.webp\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/459;\"><\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">The design and wording of your call to action carries huge weight, so it\u2019s worth refining both until they feel impossible to miss.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h3 class=\"user-content__title title title--h3\">A Focus on Measurable Performance<\/h3>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">While continued improvement isn\u2019t necessarily an ingredient of your landing page that you\u2019ll see in the way you would a button or an image, it is a detail you\u2019ll notice in your bottom line.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">Even an experienced design team like ours has to make educated guesses about what prospects and customers will respond to. It\u2019s always good to challenge these assumptions by split testing new layouts, images, CTA buttons, and other factors. You may find that there are even better ways to structure your landing page and increase your average value-per-visit.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">Never settle for leaving your landing pages on autopilot. By trying new ideas and techniques you can literally double and triple your response rates over time. That\u2019s when your lead generation campaigns really start to take on a life of their own.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h2 class=\"user-content__title title title--h2\">Want to Start Generating More Leads for Your Business?<\/h2>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">There is an art and a science to online lead generation. Unfortunately, a lot of web design teams either lack the expertise to master it or don\u2019t take the time to apply their own knowledge and skills.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">If you want to use your website as a sales growth tool, rather than simply hoping buyers will find their way to you eventually, this is your chance to get the direction you need. Contact the online lead generation experts at Weblinx today at <strong class=\"user-content__strong\">630-551-0334 x1<\/strong> so we can put our minds to work for you!<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<div class=\"clear\"><\/div>\n<p class=\"user-content__text text\">\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the online marketing world, landing pages are sometimes referred to as response pages (or even the more cringe-worthy squeeze pages). These names are less elegant but more precise. While a landing page might have to look good, introduce your brand, build your credibility, and spread information, its real goal is to persuade visitors to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Does A Great Landing Page Look Like? | Weblinx, Inc.<\/title>\n<meta name=\"description\" content=\"The job of a landing page is to generate conversions. 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