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In this context, that means making them real for potential customers. You do that by adding photos, job titles, and even links to case studies or social media profiles. That way your prospects can see that the kudos your company is claiming have come from real people who have actually worked with you.<\/p>\n
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Authenticity and congruency are big points of value here. If your customer offers to write a testimonial for you, or even to tweak what you sent, go ahead and let them. There is something powerful that comes with having a person\u2019s own words next to their face and other identifying information like a location or job title.<\/p>\n
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![\"using](\"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/using-testimonials-jpg.webp\")
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Backing up your testimonials just means proving that they are real. You can do that by posting client-submitted video feedback, or just getting their permission to share a photo and a few details with the comments they\u2019ve given.<\/p>\n
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Put Testimonials in Their Place<\/h3>\n
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Finally, the last piece of the testimonial puzzle has to do with putting them where they belong on your website. Many marketers will choose to put all of their feedback and case studies in one place, figuring that buyers can check them out at their own pace. A better idea is to be strategic and intentional about when and where they are seen.<\/p>\n
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For example, a testimonial<\/strong> that relates to a certain type of product is much more valuable on that product page than it is anywhere else in your website. The same goes for story about a particular employee. That could be included in the person\u2019s bio rather than having it be buried in a blog post.<\/p>\n \n<\/p>\n The very best testimonials that aren\u2019t specific to any one aspect of your company should be placed in areas where you\u2019re asking prospects to make a decision. In other words, let them read about the great things you\u2019ve done before signing up for an appointment or picking up the phone. Put that piece of praise you have from a well-known personality on your homepage so visitors can see it when they are first getting to know you.<\/p>\n \n<\/p>\n Deploying testimonials effectively is just as important as getting them, so don\u2019t overlook this final crucial detail.<\/p>\n \n<\/p>\n \n<\/p>\n At Weblinx, we\u2019ve accumulated hundreds of testimonials, compliments, and case studies over the years. That\u2019s because we treat every client\u2019s situation as if our own success depended on finding the right outcome (in the end it does).<\/p>\n \n<\/p>\n If you\u2019d like to know what could be possible when you have a team of knowledgeable, focused, and committed creative professionals working to grow your business, then it\u2019s time we meet. Contact us at 630-551-0334 x1<\/strong> today to schedule a free consultation and see how we can help!<\/p>\n \n<\/p>\n \n<\/p>\n","protected":false},"excerpt":{"rendered":" Are the testimonials you\u2019ve included on your website and digital profiles helping to convince potential buyers to do business with you? To help you decide, or to get better comments if you need them, let\u2019s look at what makes for a particularly compelling testimonial\u2026 You Need Testimonials from the Right People This is a simple […]<\/p>\n","protected":false},"author":1,"featured_media":1084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nOur Website Design and Marketing Clients Speak Up<\/h2>\n