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As a rule of thumb, response rates to email promotions tend to be much higher than they are for social media campaigns. More people are probably going to open your newsletter, for example, than would stop to read your tweet or follow a link on Facebook.<\/p>\n
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With that in mind, let\u2019s look at what you can do to tie together your website, social media campaigns, and email marketing\u2026<\/p>\n
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Your website is going to be your top source of new email subscribers. And, getting an email address is a good second option if you can\u2019t get a customer to make a purchase or set an appointment. Make your subscription form a prominent part of your site, and especially your landing pages and blog posts. You want anyone who\u2019s interested in your products, services, or ideas to have a way to stay in touch.<\/p>\n
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Many social fans and followers might only be lightly engaged with your business. That is, they may appreciate the pictures or other content you post to Facebook, but don\u2019t necessarily have a top-of-the-mind level awareness of what you do. You can bring them closer by offering discounts and limited-time specials to email subscribers and then promoting those through social media. Give them a reason to move from one contact point to another and they might subscribe.<\/p>\n
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It might sound counterintuitive, but the goal of most of your email campaigns will be to bring readers back to your website. That\u2019s because you\u2019ll build specific landing pages that tie into these themes in your messages. So, when a subscriber sees an interesting or time-sensitive topic come up, you\u2019ll direct them (or a button or link) to a quick solution to the problem they are facing. That\u2019s a great way to generate new leads or sales month after month.<\/p>\n
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Far too many business owners and executives give up on internet marketing, or don\u2019t give it the attention it deserves, simply because they have tried quick-fix strategies that didn\u2019t work in the past. If you\u2019re ready to move on from gimmicks and see what it takes to put together an affordable and sustainable system for bringing new business your way, contact Weblinx<\/strong> today. We\u2019ll help you find the right plan and budget to meet your goals!<\/p>\n \n<\/p>\n \n<\/p>\n","protected":false},"excerpt":{"rendered":" As a rule of thumb, response rates to email promotions tend to be much higher than they are for social media campaigns. More people are probably going to open your newsletter, for example, than would stop to read your tweet or follow a link on Facebook. With that in mind, let\u2019s look at what you […]<\/p>\n","protected":false},"author":1,"featured_media":1092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n