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We suspect it\u2019s because the vendors they work with are more interested in generating quick invoices then they are long-term results. That\u2019s not the way we work at Weblinx. So, if you feel like you aren\u2019t sure what you need to be doing to stay on top of your website and online marketing plan, here are some handy guidelines you can follow\u2026<\/p>\n
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Every new post you add to your blog counts as a fresh page in Google\u2019s eyes, and gives your customers a reason to stop by and see what\u2019s new. Plus, fresh content can be promoted through your social media accounts. So, one of the easiest ways to maintain and grow your website on a weekly basis is simply to write something and put it online.<\/p>\n
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This is easier to do when you make it part of a normal routine, which is why we recently outlined some strategies you can use to make your content marketing efforts more consistent and effective.<\/p>\n
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At least once a month you should be looking at on your web analytics, ideally with the help of your web design partner. You want to see what kind traffic you have coming to your website, how potential customers are interacting with your pages, and whether the trends point in a positive or negative direction.<\/p>\n
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You can watch your analytics more frequently, of course, but looking at them every three or four weeks allows you to spot bigger trends without being distracted by short-term noise.<\/p>\n
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One of the things that makes online marketing fun \u2013 and sometimes frustrating \u2013 is that things are always changing. Google\u2019s algorithms shift, social media tactics move, and your competitors are always trying new things.<\/p>\n
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That\u2019s why it\u2019s a good idea to give some thought to what\u2019s going on with your online marketing strategy on a quarterly basis. Do you need to increase your budget, try some new tactics, or possibly shift your focus? These are things you should think about every few months.<\/p>\n
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At least once a year you\u2019ll want to have a professional creative team dig into your website to analyze your content, coding, and search engine visibility. Like a physical checkup, this is a good way to spot smaller issues before they become bigger problems.<\/p>\n
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This is also a good time interval to think about making big upgrades to your web presence. It\u2019s always easier to install new apps or pages \u2013 and even launch campaigns or replace your website \u2013 when you have plenty of time to plan ahead.<\/p>\n
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Does your web design team proactively look for ways to help your business grow and become more cost-effective, or do they sell you one-off projects that don\u2019t seem to lead toward any long-term goal? If you aren\u2019t sure, or aren\u2019t getting the kind of service and answers you deserve, it\u2019s time to talk to the Weblinx team.<\/p>\n
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Contact us today at 630-551-0334 x1<\/strong> to schedule a no-obligation consultation and learn more about what we can do for you.<\/p>\n \n<\/p>\n \n<\/p>\n","protected":false},"excerpt":{"rendered":" We suspect it\u2019s because the vendors they work with are more interested in generating quick invoices then they are long-term results. That\u2019s not the way we work at Weblinx. So, if you feel like you aren\u2019t sure what you need to be doing to stay on top of your website and online marketing plan, here […]<\/p>\n","protected":false},"author":1,"featured_media":1106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n