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Now more than ever, the long tail of search is important to marketers who want to reach a large number of buyers or a highly-targeted audience. However, the long tail is beginning to look different than it once did in 2018 and beyond, and requires businesses to think differently about breaching that traffic. Here\u2019s what you need to know to stay in front of your competitors\u2026<\/p>\n
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It used to be the case that the long tail of search didn\u2019t constitute very much web traffic in terms of volume. These days, searchers are pickier than ever. They are also using voice-assisted apps to enter longer search strings into Google. The result is a long tail that\u2019s getting fatter than ever, with as much as one-third of all searches falling outside the range of traditional high-traffic queries.<\/p>\n
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To get long tail search traffic to your website in the past required you to target very specific terms and phrases. Google\u2019s contextual engine has improved greatly in recent years, though, putting a greater emphasis on the relevance of an entire website. For this reason, marketers who have lots of high-quality content on their pages are getting the lion\u2019s share of long tail search traffic, even in situations where exact matches aren\u2019t available.<\/p>\n
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Effective search engine optimization is still largely about the use of textual content like static web pages and normal written blog posts. However, other factors are starting to come into the mix. On the one hand, searchers are more open to new types of content (like videos and infographics) than ever before. And on the other hand, search signals like website speed, authority, and mobile compatibility can all help you to grow your longtail search visibility as well.<\/p>\n
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The advice we give to clients is that they shouldn\u2019t focus on traditional SEO or long tail queries. Instead, we advise them to follow a dedicated plan of optimization and content creation that lets them take advantage of both. In reality, the majority of today\u2019s longtail searchers are ending up at many of the same sites they would have with shorter queries. They aren\u2019t actually separate markets. That\u2019s because the marketers who are doing a good job of making their websites visible are shutting their competitors out at both ends.<\/p>\n
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If you feel like you aren\u2019t getting the kinds of results you should be from your search engine optimization campaigns, this is your chance to plot a new course. Contact us today at 630-551-0334 x1<\/strong> to schedule a free website review and consultation. We\u2019ll show you how we can help you to grow your business using a smarter digital strategy.<\/p>\n \n<\/p>\n \n<\/p>\n","protected":false},"excerpt":{"rendered":" Now more than ever, the long tail of search is important to marketers who want to reach a large number of buyers or a highly-targeted audience. However, the long tail is beginning to look different than it once did in 2018 and beyond, and requires businesses to think differently about breaching that traffic. Here\u2019s what […]<\/p>\n","protected":false},"author":1,"featured_media":1130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n