{"id":1131,"date":"2018-09-19T13:37:00","date_gmt":"2018-09-19T18:37:00","guid":{"rendered":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/"},"modified":"2024-05-13T15:23:23","modified_gmt":"2024-05-13T20:23:23","slug":"3-wrong-ways-to-upgrade-your-business-website","status":"publish","type":"post","link":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/","title":{"rendered":"3 Wrong Ways to \u201cUpgrade\u201d Your Business Website"},"content":{"rendered":"<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">For that reason, they sometimes look in the wrong direction when it becomes obvious changes are needed. To help you avoid the all-too-common mistakes they make, let\u2019s look at three ways to \u201cupgrade\u201d your business website that you should definitely avoid\u2026<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h3 class=\"user-content__title title title--h3\">#1 Add a Bunch of New Apps or Plug-ins<\/h3>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">This is particularly popular with the owners of WordPress websites. They figure things aren\u2019t going as well as they could be so the answer must be to add a bunch of new apps and plug-ins that will introduce new marketing features.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">Naturally, there is a place for reviewing apps and plug-ins when upgrading a business website, but there is hardly ever a silver bullet to be found in a new piece of software. Conversely, adding a number of different features all at the same time can slow down your web pages, cause conflicts between the new programs, and even lead to online security concerns. This just isn\u2019t a good way to find the answers you need.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h3 class=\"user-content__title title title--h3\">#2 Touch Up the Images and Aesthetics<\/h3>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">If you\u2019ve ever looked at buying a house or used car, you\u2019ve undoubtedly come across something that was freshly painted and priced well above its true value. In other words, you\u2019ve seen something the owner tried to \u201cput some lipstick on\u201d and sell to an unsuspecting buyer.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">These kinds of efforts are usually transparent, and so is the attempt to revitalize a website by changing a few photos or layouts. If buyers aren\u2019t finding you on Google, ignore your online ads, and don\u2019t find your content engaging, then changing just the look of your pages won\u2019t be enough to get new results.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h3 class=\"user-content__title title title--h3\">#3 Move Everything to a DIY Website Template<\/h3>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">DIY website templates seem like an easy and inexpensive option for establishing a fresh web presence. In reality, though, they give you the bare minimum in terms of aesthetics while loading you down with lots of unnecessary coding. To put it another way, they combine the worst of the first two bad answers we\u2019ve already covered.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">When you move your content to a fresh DIY website template you will get a new website. What you won\u2019t get, though, is better performance, search visibility, or marketing results. And, you\u2019re likely to lose a lot of the features (and visits) you were enjoying from your older business website. That\u2019s hardly an upgrade.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h2 class=\"user-content__title title title--h2\">Looking for Web Design That Makes a Difference?<\/h2>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">Looking for web design and online marketing services that go beyond gimmicks and quick fixes? If so, we might be the creative team you been looking for. Our track record speaks for itself, and we\u2019ve got the portfolio to back it up.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">Contact us today at <strong class=\"user-content__strong\">630-551-0334 x1<\/strong> so we can schedule a free consultation and talk about what it will take to get your marketing plan back on the right track!<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<div class=\"clear\"><\/div>\n<p class=\"user-content__text text\">\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For that reason, they sometimes look in the wrong direction when it becomes obvious changes are needed. To help you avoid the all-too-common mistakes they make, let\u2019s look at three ways to \u201cupgrade\u201d your business website that you should definitely avoid\u2026 #1 Add a Bunch of New Apps or Plug-ins This is particularly popular with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Wrong Ways to \u201cUpgrade\u201d Your Business Website | Weblinx, Inc.<\/title>\n<meta name=\"description\" content=\"Looking for web design and online marketing services that go beyond gimmicks and quick fixes? If so, we might be the creative team you been looking for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Wrong Ways to \u201cUpgrade\u201d Your Business Website | Weblinx, Inc.\" \/>\n<meta property=\"og:description\" content=\"Looking for web design and online marketing services that go beyond gimmicks and quick fixes? If so, we might be the creative team you been looking for.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Weblinx, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-19T18:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T20:23:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/upgrade-business-web-design-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"weblinx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"weblinx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/\"},\"author\":{\"name\":\"weblinx\",\"@id\":\"https:\/\/www.weblinxinc.com\/#\/schema\/person\/d2401231acdf444c6df0a256eb9057ad\"},\"headline\":\"3 Wrong Ways to \u201cUpgrade\u201d Your Business Website\",\"datePublished\":\"2018-09-19T18:37:00+00:00\",\"dateModified\":\"2024-05-13T20:23:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/\"},\"wordCount\":492,\"image\":{\"@id\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/upgrade-business-web-design-jpg.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/\",\"url\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/\",\"name\":\"3 Wrong Ways to \u201cUpgrade\u201d Your Business Website | Weblinx, Inc.\",\"isPartOf\":{\"@id\":\"https:\/\/www.weblinxinc.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/upgrade-business-web-design-jpg.webp\",\"datePublished\":\"2018-09-19T18:37:00+00:00\",\"dateModified\":\"2024-05-13T20:23:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.weblinxinc.com\/#\/schema\/person\/d2401231acdf444c6df0a256eb9057ad\"},\"description\":\"Looking for web design and online marketing services that go beyond gimmicks and quick fixes? If so, we might be the creative team you been looking for.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#primaryimage\",\"url\":\"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/upgrade-business-web-design-jpg.webp\",\"contentUrl\":\"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/upgrade-business-web-design-jpg.webp\",\"width\":900,\"height\":467,\"caption\":\"upgrade web design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.weblinxinc.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Wrong Ways to \u201cUpgrade\u201d Your Business Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.weblinxinc.com\/#website\",\"url\":\"https:\/\/www.weblinxinc.com\/\",\"name\":\"Weblinx, Inc.\",\"description\":\"At Weblinx we believe that every business is unique and should have the opportunity to be recognized as an industry leader. Weblinx Inc. provides national and Chicago-area companies with distinctive website design for compelling brand and Internet identities.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.weblinxinc.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.weblinxinc.com\/#\/schema\/person\/d2401231acdf444c6df0a256eb9057ad\",\"name\":\"weblinx\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.weblinxinc.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/57307f4e3a4205fbde0f96b7e987e11b9749c7b63e217506a2ee46a213c48fe2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/57307f4e3a4205fbde0f96b7e987e11b9749c7b63e217506a2ee46a213c48fe2?s=96&d=mm&r=g\",\"caption\":\"weblinx\"},\"sameAs\":[\"https:\/\/www.weblinxinc.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Wrong Ways to \u201cUpgrade\u201d Your Business Website | Weblinx, Inc.","description":"Looking for web design and online marketing services that go beyond gimmicks and quick fixes? If so, we might be the creative team you been looking for.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/","og_locale":"en_US","og_type":"article","og_title":"3 Wrong Ways to \u201cUpgrade\u201d Your Business Website | Weblinx, Inc.","og_description":"Looking for web design and online marketing services that go beyond gimmicks and quick fixes? If so, we might be the creative team you been looking for.","og_url":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/","og_site_name":"Weblinx, Inc.","article_published_time":"2018-09-19T18:37:00+00:00","article_modified_time":"2024-05-13T20:23:23+00:00","og_image":[{"width":900,"height":467,"url":"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/upgrade-business-web-design-jpg.webp","type":"image\/jpeg"}],"author":"weblinx","twitter_card":"summary_large_image","twitter_misc":{"Written by":"weblinx","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#article","isPartOf":{"@id":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/"},"author":{"name":"weblinx","@id":"https:\/\/www.weblinxinc.com\/#\/schema\/person\/d2401231acdf444c6df0a256eb9057ad"},"headline":"3 Wrong Ways to \u201cUpgrade\u201d Your Business Website","datePublished":"2018-09-19T18:37:00+00:00","dateModified":"2024-05-13T20:23:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/"},"wordCount":492,"image":{"@id":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/upgrade-business-web-design-jpg.webp","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/","url":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/","name":"3 Wrong Ways to \u201cUpgrade\u201d Your Business Website | Weblinx, Inc.","isPartOf":{"@id":"https:\/\/www.weblinxinc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#primaryimage"},"image":{"@id":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/upgrade-business-web-design-jpg.webp","datePublished":"2018-09-19T18:37:00+00:00","dateModified":"2024-05-13T20:23:23+00:00","author":{"@id":"https:\/\/www.weblinxinc.com\/#\/schema\/person\/d2401231acdf444c6df0a256eb9057ad"},"description":"Looking for web design and online marketing services that go beyond gimmicks and quick fixes? If so, we might be the creative team you been looking for.","breadcrumb":{"@id":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#primaryimage","url":"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/upgrade-business-web-design-jpg.webp","contentUrl":"https:\/\/www.weblinxinc.com\/wp-content\/uploads\/2024\/02\/upgrade-business-web-design-jpg.webp","width":900,"height":467,"caption":"upgrade web design"},{"@type":"BreadcrumbList","@id":"https:\/\/www.weblinxinc.com\/blog\/3-wrong-ways-to-upgrade-your-business-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.weblinxinc.com\/"},{"@type":"ListItem","position":2,"name":"3 Wrong Ways to \u201cUpgrade\u201d Your Business Website"}]},{"@type":"WebSite","@id":"https:\/\/www.weblinxinc.com\/#website","url":"https:\/\/www.weblinxinc.com\/","name":"Weblinx, Inc.","description":"At Weblinx we believe that every business is unique and should have the opportunity to be recognized as an industry leader. Weblinx Inc. provides national and Chicago-area companies with distinctive website design for compelling brand and Internet identities.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.weblinxinc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.weblinxinc.com\/#\/schema\/person\/d2401231acdf444c6df0a256eb9057ad","name":"weblinx","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.weblinxinc.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/57307f4e3a4205fbde0f96b7e987e11b9749c7b63e217506a2ee46a213c48fe2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/57307f4e3a4205fbde0f96b7e987e11b9749c7b63e217506a2ee46a213c48fe2?s=96&d=mm&r=g","caption":"weblinx"},"sameAs":["https:\/\/www.weblinxinc.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/posts\/1131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/comments?post=1131"}],"version-history":[{"count":1,"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/posts\/1131\/revisions"}],"predecessor-version":[{"id":2617,"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/posts\/1131\/revisions\/2617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/media\/1132"}],"wp:attachment":[{"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/categories?post=1131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weblinxinc.com\/wp-json\/wp\/v2\/tags?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}