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With that in mind, let\u2019s take a look at a few elements every manufacturer\u2019s representative website needs so you can be sure you\u2019re not missing anything important\u2026<\/p>\n
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At the representative or dealer level, it\u2019s important to be clear which brands or products you represent. That\u2019s particularly true if you have a catalog that extends beyond a single product line. Either way, you want to make it clear to customers what sort of solutions you can provide. Specific brand and product names can be used for search engine optimization purposes, as well.<\/p>\n
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One way to reduce your customer service workload and keep buyers happy is by providing instantaneous access to up-to-date product manuals directly from your website. That way, customers can find the appropriate documentation for anything they\u2019ve bought from you without having to sort through the manufacturer\u2019s website. You might also want to include video clip showing maintenance or how-to instructions.<\/p>\n
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Video presentations of new and exciting products can serve a number of purposes. Obviously, they can help you to sell more goods and reinforce the features you have shown off during face-to-face presentations. They can also work as stand-ins for times when you can be present to offer details about a product yourself. They can even backup retail sellers or point out important improvements or differentiators from one line to the next.<\/p>\n
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In some cases, it might make sense to list separate contacts for different types of buyers (wholesale versus retail, for example) or regions. Alternatively, you could list contact details that are sorted by product category. Either way, you want to do what you can to route buyers towards the person who can best help them find what they are looking for. That\u2019s convenient for them, and a time-saver for you.<\/p>\n
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Having a blog that is regularly updated with fresh articles and video clips can help you differentiate yourself from other manufacturer\u2019s representatives who might be operating in the same area or industry. That\u2019s important because no matter how strong the producers brand might be, buyers tend to think of the representative as their point of contact and service. Show off your knowledge and expertise and they\u2019ll come to you more often.<\/p>\n
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Many manufacturer\u2019s representatives miss out on the potential of social media, and particularly networking sites like LinkedIn. You want to make it easy for new buyers to find you and see your great reputation, of course, but also for existing customers to pass along introductions to their colleagues without any unnecessary effort. Linking to your social profiles to your website is a good way to foster this kind of activity.<\/p>\n
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At Weblinx, we know that every business and situation is unique. That\u2019s why we work with every client \u2013 including several successful manufacturer\u2019s representatives \u2013 to ensure they have a website and digital marketing plan that moves them closer to their goals.<\/p>\n
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Contact us today at 630-551-0334 x1<\/b> to schedule a free consultation!<\/p>\n
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With that in mind, let\u2019s take a look at a few elements every manufacturer\u2019s representative website needs so you can be sure you\u2019re not missing anything important\u2026 Brand and Company Details At the representative or dealer level, it\u2019s important to be clear which brands or products you represent. That\u2019s particularly true if you have a […]<\/p>\n","protected":false},"author":1,"featured_media":1136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n