{"id":1158,"date":"2018-03-23T11:42:00","date_gmt":"2018-03-23T16:42:00","guid":{"rendered":"https:\/\/www.weblinxinc.com\/blog\/make-your-website-work\/"},"modified":"2024-05-13T15:23:26","modified_gmt":"2024-05-13T20:23:26","slug":"make-your-website-work","status":"publish","type":"post","link":"https:\/\/www.weblinxinc.com\/blog\/make-your-website-work\/","title":{"rendered":"3 Magic Words That Make Your Website Work"},"content":{"rendered":"<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">We are talking, of course, about calls to action.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h3 class=\"user-content__title title title--h3\">Why Calls to Action Are So Important<\/h3>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">A <b>call to action<\/b> (CTA) is simply a link, button, or phrase that invites a visitor to do something. For example, we often invite blog post readers to <a href=\"\/contact\/\" class=\"user-content__link link\" rel=\"noopener noreferrer\">contact us<\/a> for a free consultation. That\u2019s a simple CTA that sends a clear message.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">It\u2019s important that you have at least one call to action on your website that\u2019s clear and compelling. If you have never thought of CTAs as being strictly necessary, let us remind you of a few simple facts:<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n\n<li class=\"text__list-item\">Research has shown again and again that customers are more likely to move ahead if you simply ask them to do so.<\/li>\n<p class=\"user-content__text text\">\n<\/p><\/ul>\n<p class=\"user-content__text text\">\n<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n\n<li class=\"text__list-item\">Some buyers might not know what they should do if they are interested in what you have to offer.<\/li>\n<p class=\"user-content__text text\">\n<\/p><\/ul>\n<p class=\"user-content__text text\">\n<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n\n<li class=\"text__list-item\">Many visitors to your website will simply scan your content without reading it. However, they will notice a clear call to action in the first few seconds of browsing.<\/li>\n<p class=\"user-content__text text\">\n<\/p><\/ul>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">Each of these truths underscores the importance of using strong calls to action. But, how do you make yours effective?<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h3 class=\"user-content__title title title--h3\">How to Make Your CTAs Compelling<\/h3>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">There are a few ways to make your calls to action stand out, and to entice more customers to follow through.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">One good idea is to simply make every CTA more visible. Use bolded text, graphical markers (like buttons or badges), or even underlined text to make sure visitors can\u2019t miss them. You don\u2019t want to go overboard, but every call to action should be hard to miss.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">You also want to ensure your calls to action are reasonable. Don\u2019t follow a few lines of text with a \u201cbuy\u201d button for an item that costs thousands of dollars. Some of your potential customers might not want to make a purchase right away, but will sign up for an email newsletter or follow on Facebook (as examples).<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">Along the same lines, you might include a couple of CTAs on each page \u2013 one that\u2019s a \u201cbig ask,\u201d and another that\u2019s smaller and requires less of a commitment. Try not to go beyond that, though, as visitors might get confused or overwhelmed. Split tests show that when you have too many CTAs on a page people stop clicking on any of them.<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<h2 class=\"user-content__title title title--h2\">Is Your Digital Marketing Effective?<\/h2>\n<p class=\"user-content__text text\">\n<\/p>\n<p class=\"user-content__text text\">If you feel like you aren\u2019t getting as much is you should be from your business website, it might be time for a fresh direction. Why not <a href=\"\/contact\/\" class=\"user-content__link link\" rel=\"noopener noreferrer\">reach out to the Weblinx<\/a> team? We\u2019ve helped thousands use the internet for online sales and lead generation. We can help you, too!<\/p>\n<p class=\"user-content__text text\">\n<\/p>\n<div class=\"clear\"><\/div>\n<p class=\"user-content__text text\">\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are talking, of course, about calls to action. Why Calls to Action Are So Important A call to action (CTA) is simply a link, button, or phrase that invites a visitor to do something. For example, we often invite blog post readers to contact us for a free consultation. That\u2019s a simple CTA that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Magic Words That Make Your Website Work | Weblinx, Inc.<\/title>\n<meta name=\"description\" content=\"A call to action (CTA) is simply a link, button, or phrase that invites a visitor to do something. 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