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Let\u2019s take a look at how this works, and why it\u2019s so important\u2026<\/p>\n
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Personas are a way to think about big groups of searchers, customers, and other interested parties and individual terms. In other words, you aggregate them into representative people who are easier to understand.<\/p>\n
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As an example, if you were a business web design team near Chicago like we are, you could have a persona you called \u201cDave.\u201d Dave might be a business owner, and his 50s, with around 20 employees. He has a website, but doesn\u2019t rank well in Google or the other search engines and feels like his internet strategy is not as sharp as it could be.<\/p>\n
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This is just an example, but one that points to the need to have strong personas for each group of buyers or influencers involved in the decision-making process. The better you know them, the easier it is to set up your website and content for their needs.<\/p>\n
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Creating strong personas for your customers really comes down to research and attention to detail. You might have to pull existing buyers, conduct some interviews, or engage your current web analytics to see who is coming to your website, which concerns are bringing them there, and what they are hoping to find.<\/p>\n
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Note that not everyone who comes to your site is a buyer. Some people will arrive on your pages by accident, and others might be conducting research on behalf of someone they work for or with (think of a spouse, a department head, or an administrative assistant). Each of these people has their own ideas, knowledge level, and concerns that may or may not line up with what the decision-maker will have on their mind.<\/p>\n
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Knowing that you have these different audiences coming to your website, it\u2019s important to structure your content in a way that appeals to each of them. For example, you could have technical specifications for one type of persona, and a PDF buying guide for another. Some personas might prefer offers that revolve around phone calls and in-person visits, while others might prefer to complete interactions online.<\/p>\n
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The better you know your personas, the easier it is to tilt your content and conversion strategy towards their wants and needs. That\u2019s where the real value of all this research actually comes into play.<\/p>\n
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When you have strong customer and visitor personas, you have a good sense of what your target market is like \u2013 and, an idea of what they want from your website in addition to the conversions you\u2019re hoping for. Put all that information together and you have the recipe for online marketing success!<\/p>\n
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If you\u2019re ready to work with the team that understands how the various pieces of web design, search engine marketing, and social media can come together into a profitable strategy, contact Weblinx at 630-551-0334 x1<\/strong> today!<\/p>\n \n<\/p>\n \n<\/p>\n","protected":false},"excerpt":{"rendered":" Let\u2019s take a look at how this works, and why it\u2019s so important\u2026 Introducing Visitor and Customer Personas Personas are a way to think about big groups of searchers, customers, and other interested parties and individual terms. In other words, you aggregate them into representative people who are easier to understand. As an example, if […]<\/p>\n","protected":false},"author":1,"featured_media":1165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n