\n<\/p>\n
That has always been the case to some degree, but now it\u2019s more important than ever unfortunately, there are simple mistakes you can make in your website that will stop Google from trusting you. That, in turn, will stop the world\u2019s largest search engine from sending visitors your way.<\/p>\n
\n<\/p>\n
So, why would Google trust you? Here are seven of the most common reasons why\u2026<\/p>\n
\n<\/p>\n
\n<\/p>\n
Broken links, missing navigation bars, and other site map related elements can all wreak havoc with your search engine visibility. That\u2019s because they tell Google that your pages aren\u2019t well-maintained and searchers might have a hard time finding the information they\u2019re looking for. These are issues that need to be cleared up immediately.<\/p>\n
\n<\/p>\n
\n<\/p>\n
Google won\u2019t send proofreaders to your website, but search spiders can identify certain types of typos and obvious grammatical errors. These all count against you in search scoring because they indicate inattention to detail. Why send searchers to your pages if your communication isn\u2019t professional enough to warrant their attention?<\/p>\n
\n<\/p>\n
\n<\/p>\n
Scraped or duplicated content doesn\u2019t have any value from a search respect. There isn\u2019t any reason to send traffic your way if the same piece of content can be found on an original source. If you have \u201cborrowed\u201d some ideas from a competitor, or they have taken content from you, you should look to fix the problem right away. Otherwise, spiders will ignore you.<\/p>\n
\n<\/p>\n
\n<\/p>\n
Web hosting is an easy detail to overlook, but having your website stored on the wrong server can mean it will load slowly, go offline, and even be affected by malicious software from other sites on the same space. It won\u2019t cost you much to upgrade your web hosting package, but the effects \u2013 both in terms of search visibility and website reliability \u2013 could be enormous.<\/p>\n
\n<\/p>\n
\n<\/p>\n
Google has made it clear that it prefers websites with SSL connections, particularly when information is being exchanged between visitors and the hosting server. So, if you\u2019re asking prospects to fill out forms or make purchases, it\u2019s a good idea to spend a few dollars a month to install this feature. Often, it comes as an included \u201cextra\u201d with premium web hosting.<\/p>\n
\n<\/p>\n
\n<\/p>\n
Google is very suspicious of outdated pieces of information, as are searchers themselves. So, if your site hasn\u2019t been updated in some time, you might not get attention or search traffic you deserve. It doesn\u2019t take a great deal of effort to refresh the content on your site or add a few new blog post, so make the effort or work with a marketing team who can help you stay current.<\/p>\n
\n<\/p>\n
\n<\/p>\n
Engagement has become a big search signal. If people are constantly coming to your website and then leaving, that\u2019s a sign to Google (not to mention your marketing team) that you have some problems. If potential customers aren\u2019t hanging out long enough to absorb your messaging, then it\u2019s going to be hard for search engines to trust you enough to send more traffic your way.<\/p>\n
\n<\/p>\n
\n<\/p>\n
If you suspect Google doesn\u2019t trust your website, or that you aren\u2019t getting the kinds of search engine optimization and internet marketing results you deserve, you should take action before things get worse. Call our office today at 630-551-0334 x1<\/strong> to arrange a free consultation so we can review your site and make some recommendations.<\/p>\n \n<\/p>\n \n<\/p>\n","protected":false},"excerpt":{"rendered":" That has always been the case to some degree, but now it\u2019s more important than ever unfortunately, there are simple mistakes you can make in your website that will stop Google from trusting you. That, in turn, will stop the world\u2019s largest search engine from sending visitors your way. So, why would Google trust you? […]<\/p>\n","protected":false},"author":1,"featured_media":1171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n