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That\u2019s important and noteworthy because a lot of companies aren\u2019t learning important lessons about the best ways to advertise online. They are adjusting their ads, bids, and landing pages, but are failing to heed deeper truths from the customers who keep them in business.<\/p>\n
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To give you a sense of what we mean, and why it\u2019s so important, here are a few realities every company should be catching up to\u2026<\/p>\n
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Most online advertisers understand by now that they need to use keywords and demographics to identify potential buyers in a precise way. However, we would say you need to go even farther than that. In order for your online ads to be effective, they need to appear as if they were seamlessly integrated into the content they are going to be placed with.<\/p>\n
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Unless customers are actively shopping for your product or service, they are likely to skip over offers for whatever you have to sell. The exception comes in when your ads are so relevant that they seem like an extension of the thought process they were already engaged in.<\/p>\n
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Using Facebook\u2019s demographic constraints and Google\u2019s account settings and retargeting tools, is now possible to zero in on very specific groups of customers. At the same time, it can lead buyers to feel as if you have more information about them than you should, or that you are following them from one website to another relentlessly.<\/p>\n
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Naturally, there is a balance that has to be struck here \u2013 and it isn\u2019t one that lies strictly with raw conversion rates. Smart marketers will show off their ads in a way that doesn\u2019t repel customers who might come back and complete a purchase or otherwise convert at a later date.<\/p>\n
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It sometimes feels as if every ounce of our screens, and every moment of dead air, is being filled with new advertisements. To wit, Google found itself in hot water this week when it was discovered that some smart home devices were pitching unsolicited ads. For many consumers, vicious seems like the next inevitable-and-horrible step in the evolution of advertising: being spammed by voices in your own home.<\/p>\n
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It goes without saying that you want to maximize your advertising opportunities, but don\u2019t push too far and alienate your customer base. You don\u2019t have to fill every blog or online video with a pop-up ad. Sometimes, less is more.<\/p>\n
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Back in the days of traditional media advertising, it was assumed that if you showed a strong enough marketing message to a wide enough audience, good things would happen. That simple formula doesn\u2019t necessarily apply today. If you want to make your online ads pay off, you had better show potential buyers something you know they\u2019re interested in, time your ads appropriately, and do it all without coming off as overbearing.<\/p>\n
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That\u2019s a tall order, but it\u2019s the only way to find a positive ROI in an increasingly-competitive world of search and social media.<\/p>\n
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If you think your business could use a bit of help, don\u2019t hesitate to contact a member of our creative team today so we can put our experience and insights to work for you!<\/p>\n
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That\u2019s important and noteworthy because a lot of companies aren\u2019t learning important lessons about the best ways to advertise online. They are adjusting their ads, bids, and landing pages, but are failing to heed deeper truths from the customers who keep them in business. To give you a sense of what we mean, and why […]<\/p>\n","protected":false},"author":1,"featured_media":1181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n