This line of thinking makes some sense. It\u2019s why you see template web design companies tout the fact that they can get you online \u201cwithin hours.\u201d Additionally, there is a precedent in the tech world of moving through projects at breakneck speed. Many software companies, for instance, will do \u201csprints\u201d where everyone works round-the-clock toward a short-term goal to get a product, app, or update to market as rapidly as possible.<\/p>\n
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In certain instances you could probably build a company\u2019s web presence this way. Really, though, web design isn\u2019t a sprint activity. Nor should it be. In this article we\u2019ll explain why.<\/p>\n
You Don\u2019t Want an Instant Website<\/h2>\n
Obviously, if you had the choice between getting your perfect website today or one month from today you would choose immediate delivery. But that\u2019s not usually the choice that\u2019s in front of you. A more realistic dilemma is getting one that\u2019s almost right for your business in a few weeks, or spending three months to get what you really need.<\/p>\n
There are lots of reasons that rushing the website design process is a bad idea. Even though it won\u2019t necessarily take a team of experienced artists and programmers that much time to put your pages together, they do need to understand your business and audience. They also have to get to know your market, your competitors, and your preferences. All of this takes place during the discovery phase, which can easily last a couple weeks.<\/p>\n
Similarly, it takes time to create mockups, get client feedback, and then submit new revisions. Likewise, you shouldn\u2019t work with a web designer who doesn\u2019t want to test apps or programming that will be used. None of these steps has to entail lengthy delays, but they are all crucial to achieving the right end product.<\/p>\n
There are things your web design and development team can do to get you online faster. However, you should remember that there are limits. As the old saying goes, nine women can\u2019t make a baby in a month.<\/p>\n
If you\u2019re spending enough money to get a professional and functional website, then also devote the time it takes to get things right. It can be inconvenient and annoying to sit back and wait for a new version or testing result, but ultimately this process is about ensuring the profitability of your business for years to come. Instant solutions aren\u2019t as valuable as long-term results.<\/p>\n
Embrace Edits, Revisions, and Course Corrections<\/h3>\n
If you can accept the idea that it\u2019s going to take a little bit of time to develop your website, then you\u2019ll find it easier to move through the back-and-forth communications that will follow. This is a part of the process where clients can sometimes become frustrated or impatient, but it\u2019s absolutely crucial for the reasons we\u2019ve already given.<\/p>\n
Remember, the job of your creative team is to give you the website you want and need for your business, not to simply plug in images and apps as quickly as they can. They\u2019ll want to know what you think of their work, and more importantly, how they can better tailor it to your organization. If you can remain active and engaged, then you\u2019ll have a much better chance of getting something that helps you win new customers through the internet.<\/p>\n
Occasionally, we meet with business owners who try to rush through edits and revisions. They\u2019ll tell us that what we\u2019ve done is \u201cgood enough,\u201d simply so they can move on. That\u2019s fine for our team, of course, but is it really giving the client our very best value? We would rather put in an extra few days of work and have things be perfect. After all, if we don\u2019t, the client is likely to come back and ask us to make bigger changes later. In the long run that just ends up costing more time and money than if we had simply had a longer discussion in the beginning.<\/p>\n
If you want your web design project to be successful, you need to be open to giving and receiving changes in direction. Your opinion should never be set in stone, but neither should you hold it back. Rather than expecting speed or perfection, treat the whole project as a series of ongoing alterations that will ultimately lead you in the right direction.<\/p>\n
Your Website Won\u2019t Ever Be \u201cFinished\u201d<\/h3>\n
If you\u2019re looking for another reason to be (at least slightly) patient with the development of your website, I\u2019ll give you a great one: your site won\u2019t ever actually be finished.<\/p>\n
Don\u2019t get us wrong. At some point you\u2019ll approve the work your creative team has done and they\u2019ll get your website published to the internet where customers can see it. At that point it will be live, but it won\u2019t be finished.<\/p>\n
There are a couple of reasons for this. In the immediate sense, you have to recognize that there might be little things that only creep up once you have actual buyers roaming through your HTML. Maybe a link won\u2019t work correctly, or a certain page won\u2019t look right on the newest Android device. It doesn\u2019t matter how much you obsess over design and development; these things happen because the internet is always changing.<\/p>\n
In a bigger sense, your website shouldn\u2019t ever be finished because you should always be adding and tweaking pages through your content management system (or CMS). That\u2019s the software you use to update text and images, along with other items on your website.<\/p>\n
In the same way that web browsers, software, and competitors are always bringing external change, your company and its customers will evolve over time, as well. You might change products or pricing. You could lose some team members or gain others. You might just decide that your marketing tone needs to shift a bit as your company grows.<\/p>\n
These are all simple, everyday examples of drift in your business. They will seldom be major enough that you need a whole new website, but they could require you to rewrite content, switch the apps you are using, or make other edits to your site and strategy. That can only happen if you take your time at the front end and get the kind of versatile, expandable design you need from the beginning.<\/p>\n