{"id":998,"date":"2023-12-28T09:47:00","date_gmt":"2023-12-28T15:47:00","guid":{"rendered":"https:\/\/www.weblinxinc.com\/blog\/myth-3-good-web-design-is-all-about-ecommerce-and-selling\/"},"modified":"2024-05-13T15:35:23","modified_gmt":"2024-05-13T20:35:23","slug":"myth-3-good-web-design-is-all-about-ecommerce-and-selling","status":"publish","type":"post","link":"https:\/\/www.weblinxinc.com\/blog\/myth-3-good-web-design-is-all-about-ecommerce-and-selling\/","title":{"rendered":"Myth #3: Good Web Design Is All About Ecommerce and Selling"},"content":{"rendered":"<p class=\"user-content__text text\">We\u2019ll explore some of them in this article. The point isn\u2019t necessarily to convince you to pursue any one strategy or another, but instead to keep you from falling into tunnel vision when thinking about your plan for profitability.<\/p>\n<h2 class=\"user-content__title title title--h2\">Not Every Business Is Built to Sell Online<\/h2>\n<p class=\"user-content__text text\">Some new businesses are built around an ecommerce profitability model. And certainly, there are websites for brick-and-mortar retailers that measure success through shopping carts and completed orders. But the vast majority of companies don\u2019t fall into these categories.<\/p>\n<p class=\"user-content__text text\">For example, how does an <a href=\"\/engineering-web-design\/\" class=\"user-content__link link\" rel=\"noopener noreferrer\">engineering firm<\/a> make money by generating online sales? Or what about a publicist? Can a landscaping company have a good website even if there aren\u2019t any products?<\/p>\n<p class=\"user-content__text text\">The obvious answer is that there are plenty of ways to generate customers and revenue without taking orders directly through web pages. There is no full list of the way you could generate money from a website, of course, but let\u2019s break out some of the more obvious paths:<\/p>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">You could sell products \u2013 digital or physical \u2013 and collect payment directly from your website (i.e., ecommerce).<\/li>\n<li class=\"text__list-item\">You could use social media to draw attendees to live demos and presentations.<\/li>\n<li class=\"text__list-item\">You could draw traffic to your pages through search engines and online ads to generate B2B or B2C leads.<\/li>\n<li class=\"text__list-item\">You could optimize your website for local visibility and drive walk-in visitors to your shop.<\/li>\n<li class=\"text__list-item\">You could get links from colleagues in adjacent industries to collect referrals.<\/li>\n<li class=\"text__list-item\">You could collect online reviews and social recommendations so referrals would feel more comfortable working with you.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\"><\/li>\n<\/ul>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">You could set up your website to support your live sales team with online demos, downloadable catalogs, and other resources.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li style=\"list-style-type: none;\" class=\"text__list-item\">\n<ul class=\"user-content__text text text--list text--list-unordered\">\n<li class=\"text__list-item\">You might attract better employees through online recruiting.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"user-content__text text\">It\u2019s impossible to argue that any services company, big or small, wouldn\u2019t benefit from having their phones ring more often. Any retail shop can benefit from additional foot traffic. And word-of-mouth advertising can be the backbone of any successful marketing campaign.<\/p>\n<p class=\"user-content__text text\">Each of these results could help you grow your business in a dramatic way. And naturally, they are all outcomes that can be gained by having a stronger web presence. So even though most of them don\u2019t involve direct sales (i.e., ecommerce), the bottom-line improvements are just as significant.<\/p>\n<p class=\"user-content__text text\">In our experience, something like 99% of all the businesses that see the most success with web design and digital advertising either aren\u2019t selling products online or at least aren\u2019t using that as their primary profit strategy. We would even argue that it\u2019s probably harder to make money from ecommerce than through other channels.<\/p>\n<p class=\"user-content__text text\">When you open an online store you\u2019re going head-to-head against companies like Amazon. You may be able to get away with that if you have a niche product in a very tightly focused industry. If you make what you sell and can promote it at good margins, then you may slice off a piece of your customer base that the bigger retailers won\u2019t touch.<\/p>\n<p class=\"user-content__text text\">For everyone else, though, it can be tough to get a foothold in the market. For one thing, you can struggle to get any kind of search engine visibility when you\u2019re matched up against five or ten huge competitors. Even then, they will likely undercut you on price and offer faster fulfillment. You\u2019ll also run into a trust issue since people know big brands but probably haven\u2019t heard of your company.<\/p>\n<p class=\"user-content__text text\">Putting it all together and launching a successful ecommerce website can be one of the toughest challenges in the digital marketing world. Does that mean you should abandon the idea of selling products online? Absolutely not. As we will explain, it\u2019s often a matter of balancing different revenue models to find the right mix.<\/p>\n<h3 class=\"user-content__title title title--h3\">Ecommerce Doesn\u2019t Have to Be All or Nothing<\/h3>\n<p class=\"user-content__text text\">If you have followed us this far, you might get the sense that we\u2019re offering mixed messages. But really, if you understand our logic, you\u2019ll see the bigger picture: that you need to make money from your website, but that selling things online isn\u2019t usually the best way to do it.<\/p>\n<p class=\"user-content__text text\">Here is where we get into the fine print, though. Because even though you might not want to make ecommerce your primary profit strategy, it could have a place in your marketing mix. Or to put this another way, selling online doesn\u2019t have to be an all-or-nothing proposition.<\/p>\n<p class=\"user-content__text text\">To get more from this conundrum, let\u2019s look at a simple example. Imagine for a moment that you run an independent pet store in a medium-sized city. You probably wouldn\u2019t expect to outsell the national chains on your website. They can buy and deliver at scale while you can\u2019t. But, there are certain things you can offer and sell profitably from your website.<\/p>\n<p class=\"user-content__text text\">For instance, you might have a special kind of food that is made specifically for your store. You could have homemade toys and treats. You might offer information products about caring for your dog in a specific climate. Or, you could have a video course that teaches owners how to train certain kinds of exotic pets.<\/p>\n<p class=\"user-content__text text\">Even if none of these ideas fit your business model, you could still integrate ecommerce features into your website. For example, you might allow customers to place recurring orders for pickup and\/or local delivery. You could accept payment for pet insurance, vet appointments, boarding, or mobile grooming.<\/p>\n<p class=\"user-content__text text\">These are simple examples and you might be able to think of lots of others. You could probably apply many of the same principles to your own industry. What matters is that you see the power of ecommerce as a complementary or supplementary revenue source.<\/p>\n<p class=\"user-content__text text\">This strategy can be powerful for a couple of important reasons. First, because it can help you unlock more sales at lower costs. It\u2019s probably easier and cheaper for you to take a web order than it is to service a customer face-to-face or over the phone. That means you\u2019re getting a healthier bottom line.<\/p>\n<p class=\"user-content__text text\">Just as important is that adding ecommerce features to your website can make things more convenient for your most loyal customers. To return to our pet shop example, there could be times when pet owners want to buy food or schedule a visit but can\u2019t get to the store. Using your website might be a better fit for their schedule. By giving them the option you can capture revenue that might have otherwise been lost while also improving their satisfaction with your company. Those are the sort of double-sided wins we should always be looking for.<\/p>\n<p class=\"user-content__text text\">The two reasons we\u2019ve already given would be enough to consider using online sales as a secondary sales strategy. Let\u2019s give you one more: you might be able to use small ecommerce transactions as part of the bigger sales funnel.<\/p>\n<p class=\"user-content__text text\">Imagine for a moment that you owned a fitness studio with personal training, nutritionists, and massage therapists. On your website you could sell an at-home starter kit, or a 30-day back pain relief guide (as examples). These products might help you pull in sales from individuals who weren\u2019t ready to commit to a bigger package of training sessions. At the same time, they could also have those same customers get used to thinking about your expertise.<\/p>\n<p class=\"user-content__text text\">By selling these items instead of giving them away you might even attract more serious potential clients, rather than people seeking freebies. It\u2019s not a tactic that would work in every business, but it\u2019s one you might want to consider.<\/p>\n<h3 class=\"user-content__title title title--h3\">What Is Your Business Strategy?<\/h3>\n<p class=\"user-content__text text\">There are a lot of ways to make money from a great website. Selling products, aka ecommerce, is certainly one of them. But for most of the executives reading this, offering digital or physical products shouldn\u2019t be the primary focus.<\/p>\n<p class=\"user-content__text text\">The real point of this article, however, isn\u2019t to convince you to change your business plan or launch ancillary revenue streams from your website (although that might not be a bad idea). Instead, it\u2019s to make sure you don\u2019t fall for the myth that you need to generate sales directly. And more importantly, it\u2019s to get you thinking about what your approach to profitability will look like.<\/p>\n<p class=\"user-content__text text\">In the same way that going with an aesthetically pleasing website layout won\u2019t guarantee conversions, adding a shopping cart to your home page won\u2019t necessarily attract revenue. But if you have a comprehensive and well-thought-out strategy for what you want your site to accomplish, then you can use multiple elements to reach that goal. In other words, the design, the content, and even your ecommerce tools will all point visitors in the same direction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ll explore some of them in this article. The point isn\u2019t necessarily to convince you to pursue any one strategy or another, but instead to keep you from falling into tunnel vision when thinking about your plan for profitability. Not Every Business Is Built to Sell Online Some new businesses are built around an ecommerce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Myth #3: Good Web Design Is All About Ecommerce and Selling | Weblinx, Inc.<\/title>\n<meta name=\"description\" content=\"Talk to enough business owners about web design and you will almost inevitably run into this myth. 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